Google.com earns most of its revenue by allowing other website owners to advertise on their search results pages.
All this is managed through a program they call AdWords (pay per click marketing).
You see these ads displayed above the free/organic results and along the right side of the page on Google.com.
These are called Sponsored Results, and the advertisers are paying a certain amount of money per click for these ads.
It's an auction-based system that allows advertisers to compete for those spots. Whomever has the highest bid and most "quality" ad, gets the top spot and so forth.
Now you can earn a share of the revenue that Google earns from AdWords by displaying these same text or image ads on your site. When someone clicks, you earn roughly 68% of the click and Google gets the rest.
This program is called AdSense.
It's a great program that can help you drive additional income to your website -- especially if it's mostly content based.
So if you are one of those people that doesn't like the idea of paying for a site, this is an excellent way to earn your money back and then some.
Please make sure you read this entire article. AdSense is not a get-rich-quick scheme and it takes a lot of work to make money. Don't think that just because you join, you are guaranteed to make big money
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